Economics

Introduction to microeconomics. The competitive markets. Market equilibrium. Firm behaviour. Profit maximization. Production function. Costs function. Consumer behaviour. Utility maximization. Public goods. Externalities. Introduction to macroeconomics. National income. Economic growth. Sustainable growth. Business cycle. Inflation. Unemployment. International trade. Financial system. Fiscal system. The concept of the business model. The templates of the Osterwalder's business model and an innovative model that takes into account the company's responsibility towards the natural environment and the society. Building a business model: Customer segmentation. Ways to generate value for the customer. Communication, distribution and sales channels. Building relationships with customers. Defining revenue streams and key company resources. Identification of key activities and key partners necessary for the proper functioning of the business model. Cost structure. Techniques supporting the design of business models. Business model visualization methods